Bachelor of Science in Airline Business Administration - Major in Marketing and Airfreight Operations       (4 Years)

This course in conceptualized to meet the present demand of Airline Business Administration specially in the field of Marketing and Airfreight Operations for a well-trained and competent pool of marketing and sales staff. Marketing practitioners from the airline industries consitute the core of the faculty.

The BS ABA Department assures students of a balanced curriculum, acquaints them with marketing theories and principles that enable them to determine factors which affect the effectiveness of the system.
Active Curriculum (Since SY: 2007)
FIRST YEAR
FIRST SEMESTER
LEC.
LAB.
UNITS
  ENGL 101M Communication Arts I
3
0
3
  HIST 101M Philippine History
3
0
3
  AP 101M Airline Passage
3
0
3
  MATH 101M College Algebra
3
0
3
  APR 101M Airline Public Relations and Ethics
3
0
3
  AOM 101 Airline Organization and Management
3
0
3
  PE 101M Gymnastics and Physical Fitness Exercises
2
0
2
  NST    1 Military Science Training I
(0)
(9)
(3)
       
20
0
20
 
SECOND SEMESTER
LEC.
LAB.
UNITS
  ENGL 102M Communication Arts II
 3
 0
 3
  ENGL 102MA Speech Improvement
 3
 0
 3
  RIZAL 102M Rizal's Life, Works and Writings
 3
 0
 3
  AOPM 102M Airline Operating Procedures and Management
 3
 0
 3
  POLSCI 102M Philippine Government, NCP and Human Rights
 3
 0
 3
  FIL 102M Sining ng Pakikipagtalastasan
 3
 0
 3
  PSYCHE 102M General Psychology
 3
 0
 3
  PE 102M Individual Sports and Martial Arts
 2
 0
 2
  NST    2 Military Science Training II
(0)
(9)
(3)
       
23
 0
23
 
SECOND YEAR
FIRST SEMESTER
LEC.
LAB.
UNITS
  ENGL 201M Philippine Literature in English
 3
 0
 3
  ACCTG 201M Fundamentals of Accounting I
 6
 0
 6
  SOCANTH 201M Sociology/Anthropology
 3
 0
 3
  ELCI 201M Economics, LRT and Current Issues
 3
 0
 3
  FIL 201M Pagbasa at Pagsulat sa Iba't Ibang Disiplina
 3
 0
 3
  COMP 201M BASIC Computer Programming and Word Processingr
 2
 3
 3
  PE 201M Group and Lead-up Games
 2
 0
 2
       
22
 3
23
 
SECOND SEMESTER
LEC.
LAB.
UNITS
  ENGL 202M Business Correspondence
 3
 0
 3
  ENGL 202MA Advanced Composition
 3
 0
 3
  FIL 202M Retorika
 3
 0
 3
  ACCTG 202M Fundamentals of Accounting II
 6
 0
 6
  ECON 202M Introduction to Macroeconomics
 3
 0
 3
  COMP 202M Advanced BASIC Computer Programming and Word Processing
 2
 3
 3
  PE 202M Team Sports
 2
 0
 2
       
22
 3
23
 
THIRD YEAR
FIRST SEMESTER
LEC.
LAB.
UNITS
  AFR 301 Domestic Cargo Handling & Forwarding
 3
 0
 3
  MKTG 301M Principles of Marketing/Sales
 3
 0
 3
  BUS STAT 301M Elements of Business Statistics
 3
 0
 3
  BUS MATH 301M Math Analysis for Business
 3
 0
 3
  ECON 301M Introduction to Microeconomics
 3
 0
 3
  FIN 301M Principles of Money, Credit and Banking
 3
 0
 3
  NATSCI 301M Physical Sciences
 3
 0
 3
       
24
 0
24
 
SECOND SEMESTER
LEC.
LAB.
UNITS
  AFR 302 Airfreight Management
 3
 0
 3
  MKTG 302M Airline Marketing
 3
 0
 3
  TAX 302M Income Taxation / Agrarian Land Reform
 3
 0
 3
  BUS LAW 302M Law on Business Organization
 3
 0
 3
  NATSCI 302M Biological Sciences
 3
 0
 3
  FIN 302M Basic Business Finance
 3
 0
 3
  HUM 302M Humanities I
 3
 0
 3
       
24
 0
24
 
FOURTH YEAR
FIRST SEMESTER
LEC.
LAB.
UNITS
  AFR 401 Brokerage Operations
 3
 0
 3
  AFR 401A Airfreight Logistics and Channels of Distribution
 3
 0
 3
  MKTG 401M Marketing Research
 3
 0
 3
  MKTG 401MA Product Development and Management
 3
 0
 3
  MKTG 401MB Retail Merchadising
 3
 0
 3
  MKTG 401MC Principles of Salesmanship
 3
 0
 3
  TAX 401M Estate, Misc., Transfer and Business Taxes
 3
 0
 3
  BUS MATH 401M Quantitative Techniques of Management
 3
 0
 3
       
24
 0
24
 
SECOND SEMESTER
LEC.
LAB.
UNITS
  AFR 402 International Airfreight
 3
 0
 3
  AFR 402A Customs Laws and Regulations
 3
 0
 3
  AFR 402B Air Cargo Traffic Forecasting
 3
 0
 3
  MKTG 402M Marketing Management
 3
 0
 3
  MKTG 402MA Marketing and Airfreight Operations Practicum
 6
 0
 6
  HUM 402M Humanities II
 3
 0
 3
       
21
 0
21
 
NOTE:
  On the Job Training 250 hours
  English Plus   40 hours
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