Bachelor of Science in Airline Business Administration - Major in Marketing and Airfreight Operations       B.S. ABA (4 Years)

The course is designed and developed to meet the present requirement of the Airline Business Administration field especially in the Marketing and Airfreight Operations, with a trained and competent pool of marketing and sales staff. Marketing practitioners from the airline industry constitute the core of the faculty staff that assures students of a balanced curriculum to give students the opportunity to acquaint themselves with marketing theories and principles and to determine the factors which affect the effectiveness of the system.

BS ABA Curriculum

FIRST YEAR
FIRST SEMESTER  
LEC.
LAB.
UNITS
ENGL 101A Communication Arts I
3
0
3
HIST 101A Philippine History
3
0
3
AP 101A Airline Passage
3
0
3
MATH 101A College Algebra
3
0
3
APR 101A Airline Public Relations & Ethics
3
0
3
AOM 101 Airline Organization and Management
3
0
3
PE 101A Physical Education I
2
0
2
NST 1 National Service Training
(0)
(9)
(3)
     
20
0
20
 
SECOND SEMESTER  
LEC.
LAB.
UNITS
ENGL 102 Communication Arts II
3
0
3
ENGL 102A Speech Improvement
3
0
3
RIZAL 102A Rizal’s Life, Works and Writings
3
0
3
AOPM 102A Airline Operating Procedures & Management
3
0
3
POLSC 102A Phil. Gov’t. NCP & Human Rights
3
0
3
FIL 102A Sining ng Pakikipagtalastasan
3
0
3
PSYCHO 102A General Psychology
3
0
3
PE 102A Physical Education II
2
0
2
NST 2 National Service Training
(0)
(9)
(3)
     
23
0
23
 
SECOND YEAR
FIRST SEMESTER  
LEC.
LAB.
UNITS
ENGL 201A Philippine Literature in English
3
0
3
ACCTG 201A Fundamentals of Accounting I
6
0
6
SOCANTH 201A Sociology / Anthropology
3
0
3
E/L/CI 201A Econ/LRT/Current Issues
3
0
3
FIL 201A Pagbasa at Pagsulat sa Iba’t-Ibang Disiplina
3
0
3
COMP 201A Comp. Programming I
2
3
3
PE 201A Physical Education III
2
0
2
     
22
3
23
 
SECOND SEMESTER  
LEC.
LAB.
UNITS
ENGL 202 Business Correspondence
3
0
3
ENGL 202A Advanced Composition
3
0
3
FIL 202A Retorika
3
0
3
ACCTG 202A Fundamentals of Accounting II
6
0
6
ECON 202A Introduction to Macroeconomics
3
0
3
COMP 202A Comp. Programming II
2
3
3
PE 202A Physical Education IV
2
0
2
     
22
3
23
 
THIRD YEAR
FIRST SEMESTER  
LEC.
LAB.
UNITS
AFR 301 Domestic Cargo Handling & Forwarding
3
0
3
MKTG 301A Principles of Marketing/Sales
3
0
3
BUSSTAT 301A Elements of Business Statistics
3
0
3
BUSMATH 301A Math Analysis for Business
3
0
3
BUSLAW 301A Introduction to Business Law
3
0
3
ECON 301A Introduction to Microeconomics
3
0
3
FIN 301A Principles of Money, Credit & Banking
3
0
3
NATSCI 301A Physical Sciences (Applied Physics and Chem.)
3
0
3
     
24
0
24
 
SECOND SEMESTER  
LEC.
LAB.
UNITS
AFR 302 Airfreight Management
3
0
3
MKTG 302 Airline Marketing (Traffic & Sales Procedures)
3
0
3
MKTG 302A Fundamentals of Advertising
3
0
3
TAX 302A Income Taxation / Agrarian Land Reform
3
0
3
BUSLAW 302A Law on Business Organization
3
0
3
NATSCI 302A Biological Sciences
3
0
3
FIN 302A Basic Business Finance
3
0
3
HUM 302A Humanities I (Logic)
3
0
3
     
24
0
24
 
FOURTH YEAR
FIRST SEMESTER  
LEC.
LAB.
UNITS
AFR 401 Brokerage Operations
3
0
3
AFR 401A Airfreight Logistics & Channels of Distribution
3
0
3
MKTG 401 Marketing Research
3
0
3
MKTG 401A Product Dev’t & Mgt.
3
0
3
MKTG 401B Retail Merchandising
3
0
3
MKTG 401C Principles of Salesmanship
3
0
3
TAX 401A Estate, Misc. Transfer & Bus. Taxes
3
0
3
BUSMATH 401A Quantitative Techniques of Management
3
0
3
     
24
0
24
 
SECOND SEMESTER  
LEC.
LAB.
UNITS
AFR 402 International Airfreight Forwarding
3
0
3
AFR 402A Customs Laws & Regulations
3
0
3
AFR 402B Air Cargo Traffic Forecasting
3
0
3
MKTG 402 Marketing Management
3
0
3
MKTG 402A Marketing & Airfreight Operations Practicum
6
0
6
HUM 402A Humanities II (Phil. Arts & Culture)
3
0
3
     
21
0
21
 
NOTE: On-The-Job Training - 250 hours

 

 
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